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Online Tools for Competitor Analysis

How to do analysis of your competitors SEO? Here is a useful list of tools that will help you gather information on what your competitor is doing to get good SEO rankings in 2018.


Ahrefs is an amazing tool that tremendously helps with off-site optimization. With Ahrefs you can monitor your rankings while you research back links and monitor your back link campaign efforts. Inside Ahrefs you can find out who is writing about the most trending topics in your niche to help you know the type of content to write and what visitors want to read about.

Tool Description

With their crawl report feature you can also regularly test your website for a variety of metrics and help identify some of the most common on-page optimization errors that can result in lower rankings.

Once your website is ranking it’s very important to stay on top of your brand and who is talking about and linking to you. With Ahref alerts you will be notified when someone is talking about you and linking to your website.

✔ Back link checker
✔ Competitor analysis & rankings
✔ Discover trending content in your niche
✔ Track your keyword rankings in real time
✔ Crawl audit
✔ Keyword and brand mention alerts

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Alexa displays traffic and ranking numbers for competing websites. The tool provides traffic rank numbers for global and country specific locations. It also provides general analytic numbers including bounce rate, page views, traffic sources and plenty more.

Tool Description

Many webmasters use Alexa as a general guideline as the information isn’t always very accurate but it can still be a good gauge.

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Authority Labs

Authority Labs tracks rankings in the major search engines saving you a tremendous amount of time which you can better spend on optimizing a website. Rankings can be tracked for any country and language served by Google as well so Authority Labs is a powerful rank tracking tool for SEOs around the globe.

Tool Description

Authority Labs will also help provide valuable keyword data that is lost by Google Analytics (think not provided keywords). In the dashboard it’s easy to track competitors to find out what they are doing and how your website can outperform them.

Best of all, for no additional fee, the Authority Labs interface can be used for white label client reporting.

✔ Rank tracking (all countries and languages)
✔ Competitor tracking
✔ White label reporting
✔ Keyword organization and history
✔ Team access

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Google Alerts

Google Alerts is a tool that helps monitor the web for new content. This Google tool is an easy way to keep track of trending topics, interesting content and new content you were unaware of.

Tool Description

One of the most useful features is scheduled alerts which allows you to specific what type of content you would like to be notified about and how frequently. From an SEO and SMM perspective, this is particularly helpful to stay on top of trends in your industry, be able to share news, know when others are talking about you and find potential content writing and back link opportunities as well.

Put in your company name or your client’s company name to be notified when the name appears on the web. Also put in your competitors to stay on top of what they are doing and to see if you can piggyback on any of their strategies.

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Keyword Difficulty

Keyword Difficulty is just as it sounds. The purpose of this tool is to help determine just how hard it would be to rank for specific keywords and to give an easy glimpse of the first page competition.

Tool Description

After registering for free, a keyword can be entered and a keyword difficulty score will be provided telling you just how hard it will be to rank on the first page of Google. In addition, 16 different metrics are shared from alexa rank and domain age to page authority and on-page optimization factors.

Keyword Difficulty is a quick way to find your competitors and determine keyword difficulty.

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Keyword Eye

Keyword idea is used to research and identify the best keywords to target for both SEO and PPC campaigns.

Tool Description

This tool will not only give you an idea of what keywords are best for Google but it will tell you what is being searched for on Google, Amazon and YouTube. No keyword research is complete without identifying what competitors are doing to rank for the keywords you’d like to target. Keyword Eye shows trending content for your keywords and what your competitors are linking to.

One hard part of optimizing a website for a particular set of keywords is determining what to write about. Keyword Eye’s question tool helps identify what questions visitors have so you know what to write about and can get more click through with the right content on your site.

✔ Team collaboration (up to 10 members)
✔ Keyword suggestion tool
✔ Competitor research
✔ Question finder (to help with blog post topics)
✔ International keyword results
✔ Cost-per-click data
✔ Trending content

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Long Tail Pro is a top keyword research and competitor analysis tool designed to help SEOs and webmasters discover the most profitable keywords that generate consistent traffic and sales.

Over 400 Amazing Blocks

Long Tail Pro can generate up to 800 keywords per keyword you enter delivering faster results than other top software tools. You’ll also be presented with competitor ranking data to see which keywords will outrank your competition.

Understanding the pay-per-click value of a keyword is also a strong indicator of a profitable keyword which is why this data is also included inside.

Long Tail Pro has a built in rank tracker so you can see where you rank in Google, Bing and Yahoo simultaneously.

✔ Search for multiple keywords
✔ Filter through keywords as you search
✔ Competitior analysis
✔ Unlimited keyword search
✔ Rank checker for Google, Yahoo and Bing

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